Hanoi, June 10 -- Ho Chi Minh City's Department of Culture and Sports, together with the Vietnam Cultural Heritage Conservation Support Fund and TikTok Vietnam, met on June 9 to discuss a multi-platform campaign spreading the city's culture, heritage, and urban cuisine.

Pham Minh Trang, Director of Strategic Partnerships at TikTok Vietnam, said the platform will roll out a five-year digital communications drive designed to help localities nationwide showcase their cultural assets, tourism potential, signature products, and public policies to a broad audience.

In Ho Chi Minh City, the flagship campaign, titled "Touching Heritage", is set to be launched in Saigon, Ben Thanh, and Cho Lon wards via short videos, livestreams, and other inter...