Hanoi, March 26 -- The Global Coffee Alliance (GCA) was officially launched in Hanoi on March 26, establishing a multinational platform to promote sustainable development and shared prosperity for the coffee sector in Vietnam and globally.

The debut took place during the International Coffee Conference 2026, initiated and hosted by TNI King Coffee, with representatives from 19 diplomatic missions attending.

Le Hoang Diep Thao, Founder and CEO of TNI King Coffee, stressed the need for stronger unity among coffee-producing and consuming nations as the industry faces mounting challenges such as climate change, market volatility, and stricter requirements on supply chain transparency. She said the GCA will enhance cooperation, enable resour...