Hanoi, Nov. 6 -- In the digital economy, the convergence of social media, data-driven advertising and e-commerce has created increasingly complex data flows, exposing consumer information to risks of misuse, unauthorised disclosure and illegal trading for fraudulent purposes. Consumer data has become a valuable business resource, particularly in e-commerce and online advertising. Protection weakens as data crosses borders A consumer in Hanoi who uses a foreign shopping application may unknowingly share personal information with multiple parties, including overseas platforms, sellers, delivery companies and payment processors. The application may also track browsing habits and purchasing behaviour. Months later, the consumer could receive ...