Hanoi, July 19 -- Digital transformation in trade promotion is rapidly becoming a key driver in bridging geographical gaps, enabling direct connections between businesses and consumers domestically and internationally.

Prime Minister Pham Minh Chinh on June 18 issued Directive No. 18/CT-TTg, which emphasises the need to step up trade promotion efforts both domestically and internationally. The key focus of this directive is to encourage commercial activities on digital platforms, reduce dependence on traditional methods, and expand export markets through trade agreements.

Experts said digital transformation in trade promotion involves deploying technologies such as e-commerce, big data, and artificial intelligence to conduct product mar...