Ho Chi Minh City, Oct. 6 -- Digital technology is helping Vietnamese businesses, particularly small- and medium-sized enterprises (SMEs), reduce the cost of market access and improve connections with buyers, turning data and digital presence into a competitive advantage in expanding markets.

For SMEs and cooperatives, entering new markets requires not only production capacity but also the ability to identify and reach the right partners. While large enterprises can maintain dedicated market teams and regularly attend domestic and international trade fairs, smaller businesses often have to carefully weigh the costs of each trade promotion trip.

Nguyen Thi Van Anh, Chairwoman of the Board of Directors of Tam Nong Viet Nam Cooperative, sai...