Hanoi, Oct. 22 -- Tran Viet Hung from the Department of Domestic Market Management and Development under the Ministry of Industry and Trade (MoIT) has outlined strategies and measures to detect, prevent, and tackle commercial fraud amid the rapid growth of e-commerce and social networks.

Hung pointed out the concerning reality of widespread counterfeit goods and products infringing on intellectual property rights being widely advertised on social media platforms. Particularly alarming is the fact that some organisations and individuals are exploiting the images of celebrities, KOLs (Key Opinion Leaders), and KOCs (Key Opinion Consumers) to promote misleading advertisements, causing confusion among consumers.

This constitutes a serious v...