Hanoi, May 13 -- The sharp rise in tourist arrivals during the recent Hung Kings Commemoration Day and April 30-May 1 holidays highlighted the growing appeal of destinations across Vietnam, driven by renewed tourism products and enhanced visitor experiences.

The northern province of Ninh Binh led the country in tourist arrivals during the two holiday periods, welcoming more than 2.7 million visitors, up 123.9% year-on-year. Tourism revenue was estimated at over 4.2 trillion VND (160 million USD), a rise of 205.1% compared to the same period in 2025.

The strong growth was attributed to efforts to diversify tourism products, expand tourism space to coastal areas, and organise cultural-artistic events and large-scale outdoor performances a...