Da Nang, Aug. 24 -- A digital transformation programme for vendors at traditional markets in Da Nang is helping household businesses adapt to e-commerce in the face of rapidly expanding online shopping channels and declining foot traffic at physical markets.

To bring traditional markets into the e-commerce ecosystem, the municipal Department of Industry and Trade and the Vietnam E-commerce Association have organised training sessions for more than 100 vendors at major markets such as Con, Han, Dong Da, and Hoa Cuong wholesale market. The courses equipped participants with modern sales skills, cashless payment solutions, and practical guidance on livestreaming via TikTok and Facebook, as well as creating short videos to promote products....