Da Nang, Aug. 25 -- For the first time, Da Nang has been ranked among the top 10 Asian cities with the highest rate of returning visitors. To welcome over 17.3 million visitors this year, the central city is stepping up efforts to attract tourists, with digital transformation seen as a key driver for promoting its destinations.

As a pioneer in digitalising tourism, Da Nang has launched an electronic tourism portal, the VR360 "One Touch to Da Nang" application, 3D scanning at museums, and a shared big data system to connect information between local authorities and businesses.

The Da Nang Museum has utilised advanced technologies such as 3D mapping films, interactive screens, and multilingual chatbots while digitising artefacts and archi...