Hanoi, Aug. 23 -- The rapid growth of e-commerce in Vietnam has brought undeniable convenience, yet it also generates mounting environmental challenges, from excessive plastic packaging to increased transport emissions.

With rising consumer awareness and policy shifts, momentum is building to steer the sector toward greener practices. For years, urban office workers like Hoang Thu Phuong in Hanoi' Bach Mai ward have relied heavily on online platforms for everything from food and cosmetics to daily necessities. But the large volumes of plastic containers, styrofoam boxes, and multilayer packaging have made many rethink their consumption habits.

A 2024 survey by the Vietnam E-commerce Association (VECOM) found that 80% of online shoppers ...