Bangkok, March 23 -- The first Asian Durian Brand Conference took place in Chanthaburi province, Thailand, from March 21-22, drawing wide participation from private enterprises, organisations and industry associations involved in the durian sector from both Thailand and China.

The event was jointly organised by iFresh Asia, a Chinese B2B fruit platform provider, and the Durian Industry Network (DIN) of China. It aimed to provide a forum for exchanging ideas on quality standards, brand development, transparent market mechanisms and supply chain cooperation.

Speakers from China included the chairman of the China-Thailand Agricultural Products Import and Export Association, owners of durian import companies and more than 20 other stakehold...