New Delhi, Aug. 17 -- Consumer protection and assistance platform OneAssist Consumer Solutions Pvt Ltd is targeting another 25-26% growth in the financial year through March 2027 as it expands into newer categories including used cars, furniture, eyewear and footwear, while is also developing protection products for devices and appliances after purchase, co-founder Subrat Pani told VCCircle.
It products largely cover repairs, replacement of parts, regular servicing and maintenance, and fraud protection.
The Mumbai-based company, which saw its revenue rise to more than Rs 650 crore in FY26, grew its top line by around 25-26% during the year, Pani said. It is now targeting a similar rate of growth in the current financial year as it looks to build new growth engines beyond its traditional device protection business.
"We are looking at another 25-26% growth [from the FY26 numbers]," Pani said.
The company has been expanding its addressable market on two fronts. One is by adding new categories where consumers can buy protection, while the other is by offering protection after the original point of sale, where customers may have skipped a protection plan when purchasing the product.
OneAssist has raised capital from investors including Sequoia Capital India, Lightspeed Venture Partners, Assurant and Moonstone Investments.
The company has recently expanded into categories such as furniture, eyewear, footwear and branded fashion. It also entered the used-car segment with extended warranty products covering components including electronics, engines and transmissions.
Pani said the used-car business was launched in FY26 and OneAssist plans to scale it up significantly this year.
Post-purchase opportunity
The company is also targeting the large number of devices that have already been purchased. OneAssist developed an AI and machine learning-based diagnostic tool that assesses the health of used smartphones, allowing it to offer protection plans after the phone has left the retailer.
Pani said the opportunity extends beyond the roughly 130-140 million new smartphones sold annually in India to the estimated 300-400 million smartphones already in consumers' hands. The company has also started offering protection for refurbished phones.
OneAssist's strategy is also being shaped by the rising cost of consumer electronics. Pani said more expensive smartphones and increasingly costly repairs could make protection plans more of a necessity than an optional purchase.
The company is therefore developing multi-year protection products and plans that allow consumers to extend manufacturer warranties. It is also working with financing partners to offer instalment-based payment options for protection plans.
"The adoption will go up, but it will need some product innovation and you do customise products," Pani said.
The post-purchase opportunity extends to home appliances. OneAssist has developed annual maintenance contract solutions that are agnostic to the original equipment manufacturer and the age of the appliance, provided it is functional when the customer signs up. The offering covers break-fix services, preventive maintenance and spare parts through an insurance-led programme.
Pani said these products are currently at an early stage, with the company focussed on moving them from initial proof of concept to wider adoption during FY27.
Building distribution muscle
In the used cars business, OneAssist is working with digital aggregators, used-car platforms and lenders that finance vehicle purchases to distribute its extended warranty products. Pani said the company is being selective about scaling up the segment because underwriting the risk and maintaining customer experience are critical to the sustainability of such products.
"First we will stitch together the ecosystem, create a good value proposition, own the entire customer experience. And then we go through select programmes to monitor the health of the risk. And then we'll go for massive scale-up," he said.
OneAssist is also exploring quick-commerce platforms as a distribution channel for electronics and other products, as consumer purchasing behaviour increasingly shifts towards such platforms. As of now, it has a distribution and service footprint that can serve around 19,000 pincodes and more than 1,000 cities, according to Pani.
Acquisition, fundraising
The company's customer base has also expanded following its acquisition of CPP India. OneAssist currently has close to 20 million customers, while another 10 million customers are associated with CPP India, Pani said. The overall customer base is growing at around 15-16%.
OneAssist and its subsidiary Bolttech Device Protection India Pvt Ltd acquired CPP India's business from UK-based CPPGroup in September 2025. The transaction was initially announced at $21 million but was subsequently revised to $20 million.
M&A is part of the company's growth strategy. OneAssist has completed two acquisitions in recent years, including AmTrust India in 2021 and CPP India in 2025. Pani said the company will continue to evaluate acquisitions that can help it add capabilities, enter new categories or consolidate existing markets, although it currently has no identified acquisition target.
Despite the expansion plans, OneAssist currently has no immediate requirement to raise external capital. Pani said the company has been cash positive and EBITDA positive for the past three to four years and is funding its expansion through internal cash generation.
"We currently are not raising any capital," he said.
On a public-listing timeline, he said, "We haven't put any timelines around when we go public.Since we have been cash positive, EBITDA positive, we are able to invest back and grow into certain categories and new categories."
Published by HT Digital Content Services with permission from VC Circle.