New Delhi, June 10 -- Short-form content platforms Flick TV and Bullet have secured funding as venture capital firms and media conglomerates invest in emerging forms of digital entertainment.
Flick TV OTT platform Flick TV has raised $2.3 million (Rs 19.6 crore) in seed funding led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital.
The company said the funds will be used to scale content production, launch over 100 original titles across genres, and expand into four new regional languages. The startup will also invest in improving its mobile-first streaming experience, user acquisition strategies, and building a cross-functional team.
Founded earlier this year by Kushal Singhal and Pratik Anand, Flick TV is a mobile-native platform, streaming micro-dramas that are under five minutes long, designed for vertical viewing.
Bullet Media conglomerate ZEE Entertainment Enterprises Ltd said it has entered an agreement to make an undisclosed equity investment in Bullet, a micro-drama platform focused on creator-driven content delivered through short-duration vertical episodes.
Bullet runs an application, targeting young audiences, with creator-led content, gamified experiences, personalization features, and flexible content pricing for Indian short-form stories. The platform enables creators to develop, discover and monetize their content.
Bullet was founded by serial entrepreneurs Azim Lalani and Saurabh Kushwah. As per a stock exchange filing, ZEE said the application will be launched within the ZEE5 ecosystem and will be available across languages.
The investment aligns with ZEE's strategy to strengthen its core businesses by identifying newer avenues and scaling its content offerings across age groups, including short-form video segment.
Published by HT Digital Content Services with permission from VC Circle.