LAFAYETTE, La., Sept. 15 -- The University of Louisiana at Lafayette issued the following news release:
University of Louisiana at Lafayette student Luke Gauthreaux's name doesn't appear on the cover of any edition of the internationally bestselling book "Influence: The Psychology of Persuasion," which was first published in 1984.
It is, however, stamped firmly on a national Gold ADDY Award he won for a design project that reimagined the cover of the classic business and sales text, which examines the psychology and behavioral science behind why people say "yes."
Gauthreaux, a visual arts major, is one of only 22 college students in the country who earned a coveted gold award as part of the 2025-2026 ADDY Awards competition. The American...