BLACKSBURG, Va., Sept. 10 -- Virginia Polytechnic Institute and State University issued the following news release:
"Virginia is for Lovers" has a new addition: Hokie pride.
Virginia Tech and tourism partners officially launched the Virginia is for Hokie Lovers campaign Sept. 10, unveiling a Virginia Tech-themed LOVE sign on Henderson Lawn and beginning a brand collaboration designed to draw attention to Blacksburg and the New River Valley as destinations for visitors from across Virginia - and beyond.
The event brought together Virginia Tech President Tim Sands, Virginia Tourism Corporation officials, university representatives, and community partners to celebrate a partnership that connects Virginia's iconic tourism brand with a univer...