ALEXANDRIA, Va., July 7 -- The United States Patent and Trademark Office (USPTO) published about the trademark 'ESSENTIAL CHOICE' in its latest official gazette. The trademark application with the serial number 78815473 was filed on Feb. 15, 2006.

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Goods and Services: 30 - breakfast cereals, namely dry, shelf-stable cereals and hot cereals

International/US Class(es): 30

Mark Drawing Code: 4 - STANDARD CHARACTER MARK

Current Owner(s): Topco Holdings, Inc. 2 Pierce Place, Suite 400 Itasca IL Illinois 60143 3 CORPORATION

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