ALEXANDRIA, Va., Sept. 17 -- The United States Patent and Trademark Office (USPTO) published about the trademark 'BEING YOURSELF IS THE STRATEGY' in its latest official gazette. The trademark application with the serial number 99683607 was filed on Mar. 4, 2026.

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Goods and Services: 16 - Blank journal books 35 - Brand concept and brand development services for corporate and individual clients

International/US Class(es): 16, 35

Mark Drawing Code: 4 - STANDARD CHARACTER MARK

Current Owner(s): Real Happy Daughter Inc Unbuttoned Brands 3269 Woodside Avenue Burlington ON Ontario ON L7M 2R9 3 CORPORATION

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