US Patent Issued to Zeta Global on Aug. 25 for "Generating accompanying text creative" (Georgia Inventors)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,718,271, issued on Aug. 25, was assigned to Zeta Global Corp. (New York).

"Generating accompanying text creative" was invented by Danny Portman (Atlanta) and Zachary D. Jones (Atlanta).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method comprises: collecting data including combinations of images and accompanying text and user feedback of the combinations; building training data sets based on the collected data; training a plurality of neural networks using the training data; generating a creative feature vector based on a specified image using a first network of the trained plurality of neural networks; generating a target audience vector based on a ...