US Patent Issued to Yahoo Assets on March 24 for "System and method for feature determination and content selection" (California Inventors)

ALEXANDRIA, Va., March 24 -- United States Patent no. 12,585,718, issued on March 24, was assigned to Yahoo Assets LLC (New York).

"System and method for feature determination and content selection" was invented by Yufeng Ma (Santa Clara, Calif.), Rao Shen (Sunnyvale, Calif.), Kostas Tsioutsiouliklis (Saratoga, Calif.), Donghyun Kim (San Jose, Calif.) and Liuqing Li (Santa Clara, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an example, first entities are extracted from user profiles. Second entities are extracted from content information associated with content item. User-associated metrics associated with the first entities are determined based upon the user profiles and/or content events. First...