US Patent Issued to YAHOO AD TECH on March 3 for "Computerized system and method for on-device content personalization" (California, Virginia Inventors)

ALEXANDRIA, Va., March 3 -- United States Patent no. 12,568,154, issued on March 3, was assigned to YAHOO AD TECH LLC (New York).

"Computerized system and method for on-device content personalization" was invented by Prashant Ramarao (Fremont, Calif.), Daryl Low (San Jose, Calif.), Sanika Shirwadkar (Milpitas, Calif.), Xiaoyan Yin (Fairfax Station, Va.), Nils Schimmelmann (Mountain View, Calif.) and Looja Tuladhar (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The disclosed systems and methods provide a novel framework that provides on-device functionality to user devices for localized content ranking, modification and rendering. The disclosed systems and methods provide functionality for ...