ALEXANDRIA, Va., April 21 -- United States Patent no. 12,608,728, issued on April 21, was assigned to Yahoo Ad Tech LLC (New York).
"Facilitating detection of bid data misuse" was invented by Jeff Wilson (Ashburn, Va.) and David Savage (Arlington, Va.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Embodiments of the present invention are directed to detecting misuse of contextual data, such as user data. In accordance with some embodiments of the present invention, artificial contextual data is created for artificial users and is, thereafter, provided to a bidder(s). Based on reception of artificial contextual data, bidders can place bids for presentation of advertisements. Bids placed by bidders receiving s...