US Patent Issued to WALGREEN on Aug. 25 for "System and method for automatic generation and delivery of personalized content" (Illinois Inventors)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,718,266, issued on Aug. 25, was assigned to WALGREEN Co. (Deerfield, Ill.).

"System and method for automatic generation and delivery of personalized content" was invented by Matthew James Kaiser (Chicago) and Gregory John Damler (Crystal Lake, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques for delivery of personalized content are provided. An example method includes detecting that a delivery server invoked an API in response to detecting that a client device is accessing an email formatted according to a template, and provided to the client device by the delivery server; receiving a request for a set of offers including a user identifier...