US Patent Issued to Under Armour on June 30 for "Methods and apparatus for enhanced product recommendations" (Texas, California Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,670,517, issued on June 30, was assigned to Under Armour Inc. (Baltimore).

"Methods and apparatus for enhanced product recommendations" was invented by Madeline Taylor Rose (Austin, Texas), Patrick Howell (San Francisco), Joohyun Kim (San Francisco), Murtaza Ali (Austin, Texas), Sid Jatia (Austin, Texas) and Chul Lee (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "Apparatus and methods are given for providing enhanced product recommendations. In one embodiment, products are recommended to a consumer based on information manually entered by the consumer and/or derived from data relating to the consumer obtained from a health-monitoring plat...