ALEXANDRIA, Va., March 24 -- United States Patent no. 12,586,102, issued on March 24, was assigned to TRANSFORM SR BRANDS LLC (Hoffman Estates, Ill.).
"Heuristic clustering" was invented by Burcu Aydin (Mountain View, Calif.) and Michael Tamir (San Jose, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus are disclosed regarding an e-commerce system that places customers into a plurality of clusters and tailors services provided to a customer based on the cluster in which the customer is placed. In one embodiment, the e-commerce system defines the clusters based on purchase history data for customers having sufficient purchase history data. The e-commerce system then places customers ...