US Patent Issued to TRANSFORM SR BRANDS on Jan. 27 for "Method and system for gesture-based cross channel commerce and marketing" (Illinois Inventors)

ALEXANDRIA, Va., Jan. 28 -- United States Patent no. 12,536,564, issued on Jan. 27, was assigned to TRANSFORM SR BRANDS LLC (Hoffman Estates, Ill.).

"Method and system for gesture-based cross channel commerce and marketing" was invented by Vijan Bhaumik (Bloomingdale, Ill.) and Shubham Agarwal (Arlington Heights, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computing device (e.g., a server) coupled to a digital signage device may receive characteristic information associated with a visitor of the digital signage device. The received characteristic information may be analyzed, and based on a result of the analysis, advertisement attributes may be determined. The computing device may select, based on ...