ALEXANDRIA, Va., Oct. 27 -- United States Patent no. 12,777,213, issued on Oct. 27, was assigned to THINKANALYTICS LTD. (Glasgow, Great Britain).
"Affinity profile system and method" was invented by Peter Docherty (Glasgow, Great Britain), Christopher McGuire (Glasgow, Great Britain) and Edward Young (Glasgow, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of determining household composition, the method, comprises: determining an affinity profile for a user based on a user record that represents television or other content selection and/or viewing by the user using at least one user device, wherein the user is a user account associated with a household and the met...