ALEXANDRIA, Va., April 21 -- United States Patent no. 12,610,097, issued on April 21, was assigned to THINKANALYTICS LTD. (Glasgow, Great Britain).
"Affinity profile system and method" was invented by Peter Docherty (Glasgow, Great Britain), Christopher McGuire (Glasgow, Great Britain) and Edward Young (Glasgow, Great Britain).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of determining affinity profiles, comprises: for each of a plurality of user devices, monitoring user activity including identifying content selected for viewing by the user of the user device; obtaining metadata concerning the selected items of content, the metadata representing at least some properties of the...