ALEXANDRIA, Va., Dec. 31 -- United States Patent no. 12,511,872, issued on Dec. 30, was assigned to The Regents of the University of California (Oakland, Calif.).
"System for determining trademark similarity" was invented by Ming Hsu (San Francisco), Andrew Stewart Kayser (Corte Madera, Calif.) and Zhihao Zhang (Cupertino, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method can include: visually presenting visual stimuli to participants in multiple runs, wherein the visual stimuli include pairs of images, each pair including a reference product image and a competitor product image; performing multiple scans on the participants during passive viewing of the visual presenting, t...