US Patent Issued to The Nielsen Company (US) on Sept. 23 for "Methods and apparatus to apply household-level weights to household-member level audience measurement data" (New York, Arizona, Utah, California Inventors)

ALEXANDRIA, Va., Sept. 23 -- United States Patent no. 12,423,717, issued on Sept. 23, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to apply household-level weights to household-member level audience measurement data" was invented by Michael Sheppard (Brooklyn, N.Y.), Jonathan Sullivan (Hurricane, Utah), Peter Lipa (Tucson, Ariz.) and Alejandro Terrazas (Santa Cruz, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to apply household-level weights to audience measurement data at a household-member level are disclosed. An example method to determine demographics of populations to measure media audiences of populations includes determining demographics fo...