US Patent Issued to The Nielsen Company (US) on Sept. 15 for "Methods and apparatus to estimate audience measurement metrics based on users represented in bloom filter arrays" (California, New York, Michigan, Maryland, Illinois, Utah Inventors)

ALEXANDRIA, Va., Sept. 15 -- United States Patent no. 12,737,325, issued on Sept. 15, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to estimate audience measurement metrics based on users represented in bloom filter arrays" was invented by Michael Sheppard (Holland, Mich.), Jake Ryan Dailey (San Francisco), Dongbo Cui (New York), Jonathan Sullivan (Hurricane, Utah), Diane Morovati Lopez (West Hills, Calif.), Christie Nicole Summers (Baltimore) and Molly Poppie (Arlington Heights, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and systems to estimate audience measurement metrics based on users represented in Bloom filter arrays are disclosed. An apparatus includes a ...