US Patent Issued to The Nielsen Company (US) on Oct. 20 for "Systems, methods, and articles of manufacture to measure online audiences" (California, New Jersey Inventors)

ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,770,161, issued on Oct. 20, was assigned to The Nielsen Co. (US) LLC (New York).

"Systems, methods, and articles of manufacture to measure online audiences" was invented by James Oliver (San Carlos, Calif.), Herbert F. Stackhouse (San Francisco), Peter C. Doe (Ridgewood, N.J.), Qian Tang (Sunnyvale, Calif.) and Michelle Ha (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus to monitor media content at a content display site are described. An example apparatus includes processor circuitry to execute computer readable instructions to: estimate a first audience size associated with unmeasured locations based on distribute...