US Patent Issued to The Nielsen Company (US) on March 24 for "Methods and apparatus to analyze and adjust demographic information" (California Inventors)

ALEXANDRIA, Va., March 24 -- United States Patent no. 12,586,095, issued on March 24, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to analyze and adjust demographic information" was invented by Albert R. Perez (San Francisco) and Josh Gaunt (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A disclosed example includes accessing computer-generated impression records, the computer-generated impression records based on network communications received at a server of a database proprietor from client devices, the computer-generated impression records indicative of accesses to media at the client devices; accessing self-reported demographic data and behavioral data fr...