US Patent Issued to The Nielsen Company (US) on March 17 for "Under-addressable advertisement measurement" (Florida, California, Illinois Inventors)

ALEXANDRIA, Va., March 17 -- United States Patent no. 12,581,169, issued on March 17, was assigned to The Nielsen Co. (US) LLC (New York).

"Under-addressable advertisement measurement" was invented by Gangadhar Jakkula (Tampa, Fla.), Jean Guerrettaz (Chicago), John Charles Coughlin (Oldsmar, Fla.), Paul Chimenti (Tampa, Fla.), Jiji Sadasivakurup (Oldsmar, Fla.), Kimberly I. Gilberti (Oldsmar, Fla.), Samantha M. Mowrer (San Francisco), Narasimha Reddy Goli (Tampa, Fla.) and Molly Poppie (Arlington Heights, Ill.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus ...