US Patent Issued to The Nielsen Company (US) on July 14 for "Mapping user agents in network traffic data to client devices associated with a media exposure location" (Florida, New York, Maryland Inventors)

ALEXANDRIA, Va., July 14 -- United States Patent no. 12,683,877, issued on July 14, was assigned to The Nielsen Co. (US) LLC (New York).

"Mapping user agents in network traffic data to client devices associated with a media exposure location" was invented by Oscar Blanco (Oldsmar, Fla.), Alan Lekah (New York), Holly McCoy (Oldsmar, Fla.), Meryem Berrada (Oldsmar, Fla.) and John Stavropoulos (Columbia, Md.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one example, a method is described. The method includes: obtaining network traffic data including at least one user agent, where the user agent is associated with a client device coupled to a network at a media exposure measurement location, and where the us...