US Patent Issued to The Nielsen Company (US) on Feb. 24 for "Systems and methods to identify intentionally placed products" (Florida, Connecticut Inventors)

ALEXANDRIA, Va., Feb. 24 -- United States Patent no. 12,561,705, issued on Feb. 24, was assigned to The Nielsen Co. (US) LLC (New York).

"Systems and methods to identify intentionally placed products" was invented by David H. Harkness (Wilton, Conn.) and Arun Ramaswamy (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods to identify intentionally placed products in media content are disclosed. An example apparatus includes an audience measurement monitor to detect a presence of an intentionally placed prop in media by processing metadata stored in a local memory at the audience measurement monitor, user interaction with the prop causing a display of information related to the prop;...