US Patent Issued to The Nielsen Company (US) on Feb. 24 for "Methods to determine a unique audience for internet-based media subject to aggregate- and event-level privacy protection" (American, Chinese Inventors)

ALEXANDRIA, Va., Feb. 24 -- United States Patent no. 12,563,113, issued on Feb. 24, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods to determine a unique audience for internet-based media subject to aggregate- and event-level privacy protection" was invented by Matthew VanLandeghem (Schaumburg, Ill.), Tahrima Mustafa (Lubbock, Texas) and Pengfei Yi (Shanghai).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one example, a computing system is described. The computing system is configured to perform a set of acts that includes obtaining, from a DEP, a non-redacted unique viewer count for a set of digital content exposures. The set of acts also includes obtaining, from the DEP via the protected cl...