US Patent Issued to The Nielsen Company (US) on Dec. 2 for "Methods and apparatus to monitor media presentations" (Texas, Florida Inventors)

ALEXANDRIA, Va., Dec. 2 -- United States Patent no. 12,488,364, issued on Dec. 2, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to monitor media presentations" was invented by Madhusudhan Reddy Alla (Allen, Texas) and Arun Ramaswamy (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes at least one memory, first instructions in the apparatus, and processor circuitry to execute the first instructions. The first instructions, when executed, are to: instruct a media provider to include second instructions in an application to create an instrumented application...