US Patent Issued to The Nielsen Company (US) on Dec. 16 for "Methods and apparatus to determine a duration of media presentation based on tuning session duration" (New York, Arizona, Utah, California Inventors)

ALEXANDRIA, Va., Dec. 16 -- United States Patent no. 12,501,090, issued on Dec. 16, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to determine a duration of media presentation based on tuning session duration" was invented by Michael Sheppard (Brooklyn, N.Y.), Jonathan Sullivan (Hurricane, Utah), Peter Lipa (Tucson, Ariz.) and Alejandro Terrazas (Santa Cruz, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods, apparatus, systems, and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel ch...