US Patent Issued to The Nielsen Company (US) on Aug. 25 for "Methods and apparatus to measure exposure to streaming media" (Florida Inventor)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,719,966, issued on Aug. 25, was assigned to The Nielsen Co. (US) LLC (New York).

"Methods and apparatus to measure exposure to streaming media" was invented by Jan Besehanic (Tampa, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to cause transmission of media, received from a service provider, to a media device in response to a first request for the media, the media including instructions to cause the media device to determine a source Uniform Resource Locator and transmit a second request for metadata of the media t...