US Patent Issued to Tatari on April 14 for "System and method for media plan generation for a content delivery network" (New York, California Inventors)

ALEXANDRIA, Va., April 15 -- United States Patent no. 12,604,069, issued on April 14, was assigned to Tatari Inc. (San Francisco).

"System and method for media plan generation for a content delivery network" was invented by Thomas Alexander Hogan (Brooklyn, N.Y.), Timothy Davies Morton (Pasadena, Calif.), Jaeyeong Kim (Richmond, Calif.) and Michael D. Swinson (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "Media plan generation systems and methods for TV advertising are disclosed. Embodiments of these systems and methods are adapted to generate a media plan comprising a core plan and a test plan. The core plan may be produced based on historical models regarding historical performance of an entit...