ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,718,198, issued on Aug. 25, was assigned to TAPTEXT LLC (Coral Springs, Fla.).

"System and method for motivation-based content optimization with dynamic interaction routing" was invented by Steve Doumar (Fort Lauderdale, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for multi-channel dynamic advertisement testing. The system comprises a multi-platform adaptive ad campaign manager, a dynamic advertisement engine, a campaign database, and an omnichannel text-based communicator. The system receives customer interactions with two advertisement test variants, establishes a real-time media stream between a customer device and a secon...