US Patent Issued to T-Mobile Innovations on April 7 for "Systems and methods for automating media optimization using call analytics" (Washington Inventor)

ALEXANDRIA, Va., April 7 -- United States Patent no. 12,598,255, issued on April 7, was assigned to T-Mobile Innovations LLC.

"Systems and methods for automating media optimization using call analytics" was invented by Nishant Makhija (Snohomish, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for automating media optimization for communication system providers using call analytics. The method includes monitoring activity of a user accessing an online platform of the communication system provider, and receiving a telephone call made by a caller to a call center of the communication system provider, the call being associated with an offer. The method additionally includes determining that an ide...