ALEXANDRIA, Va., July 28 -- United States Patent no. 12,694,438, issued on July 28, was assigned to SYNCHRONY BANK (Stamford, Conn.).

"Gift transaction system architecture" was invented by Roy Erez (Stamford, Conn.) and Alex Sirota (Stamford, Conn.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: provi...