US Patent Issued to SWOOP IP HOLDINGS on Aug. 25 for "Email-based transactions for e-commerce" (New Mexico Inventors)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,718,267, issued on Aug. 25, was assigned to SWOOP IP HOLDINGS LLC (Wilmington, Del.).

"Email-based transactions for e-commerce" was invented by John P. Killoran Jr. (Albuquerque, N.M.), Dennis William Peek (Albuquerque, N.M.) and Matthew Custer (Albuquerque, N.M.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An electronic commerce (e-commerce) system may send advertisement emails to customers that are registered with the e-commerce system. The advertisement emails may include mailto hyperlinks. Each mailto hyperlink may be associated with a product that is being offered for sale, and each mailto hyperlink describes an email message that may be generate...