US Patent Issued to Snap on Feb. 17 for "Accurate and anonymized attribution" (California Inventors)

ALEXANDRIA, Va., Feb. 17 -- United States Patent no. 12,554,885, issued on Feb. 17, was assigned to Snap Inc. (Santa Monica, Calif.).

"Accurate and anonymized attribution" was invented by Matthew Beebe (Venice, Calif.), John Cain Blackwood (Los Angeles), Samarth Chopra (Santa Monica, Calif.), Amit Datta (Los Angeles), Apoorvaa Deshpande (Mountain View, Calif.) and Bahador Yeganeh (Santa Monica, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods herein described accurate and anonymized attribution. The described systems and methods access a set of impression data, access a set of conversion data, for every predefined time period, generates a salt value, generates a hashed set of impress...