US Patent Issued to SAMSUNG ELECTRONICS on Oct. 20 for "System and methods for bid optimization in real-time bidding" (American, South Korean Inventors)

ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,770,054, issued on Oct. 20, was assigned to SAMSUNG ELECTRONICS Co. Ltd. (Suwon-si, South Korea).

"System and methods for bid optimization in real-time bidding" was invented by Zhimeng Jiang (College Station, Texas), Kaixiong Zhou (Houston), Mi Zhang (Santa Clara, Calif.), Rui Chen (Sunnyvale, Calif.), Xia Hu (Bellaire, Texas) and Soo-Hyun Choi (Kyonggi, South Korea).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method of operating a demand side platform (DSP) includes determining a current state of the DSP, wherein the current state of the DSP is based on a remaining bid budget and remaining number of opportunities, receiving, at the DSP, a bid reque...