ALEXANDRIA, Va., April 15 -- United States Patent no. 12,602,438, issued on April 14, was assigned to Salesforce Inc. (San Francisco).
"Cookieless delivery of personalizied content" was invented by Muralidhar Krishnaprasad (Seattle) and Kristen Chapman (Hopedale, Mass.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of providing targeted content to a user includes generating a query index from a data corpus, the query index including a plurality of market segment-based queries, wherein each market segment-based query of the plurality of queries is configured to provide targeted content on a browser user interface of a user determined to be within a corresponding market segment. T...