ALEXANDRIA, Va., March 17 -- United States Patent no. 12,581,164, issued on March 17, was assigned to Roku Inc. (San Jose, Calif.).
"Customization of targeted media content" was invented by Alexander P. Hill (Danville, Calif.) and Snehal Karia (Fremont, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for processing, understanding, and defining media content. An example process can include receiving, from a media device, a user input indicative of a preferred level of exposure to targeted media content; configuring, based on the user input,...