US Patent Issued to Roku DX Holdings on Dec. 16 for "Intelligent electronic advertisement generation and distribution" (Massachusetts Inventors)

ALEXANDRIA, Va., Dec. 16 -- United States Patent no. 12,499,470, issued on Dec. 16, was assigned to Roku DX Holdings Inc. (Los Gatos, Calif.).

"Intelligent electronic advertisement generation and distribution" was invented by Charith Srian Peris (Cambridge, Mass.), Saket Subhash Mengle (Mansfield, Mass.), Beth Teresa Logan (Cambridge, Mass.) and Willard Lennox Simmons (Boston).

According to the abstract* released by the U.S. Patent & Trademark Office: "Described herein are various embodiments for intelligent advertisement generation and distribution. An embodiment operates by determining website history information about a plurality of consumers and an ad history information about the plurality of consumers. The advertisement is provided ...