US Patent Issued to ROBERTET on Aug. 18 for "Method for characterizing an emotional state induced by the presentation of a product" (French Inventors)

ALEXANDRIA, Va., Aug. 18 -- United States Patent no. 12,710,818, issued on Aug. 18, was assigned to ROBERTET S.A. (Grasse, France).

"Method for characterizing an emotional state induced by the presentation of a product" was invented by Xhino Meleqi (Cannes, France) and Laura Mauduit (Cannes, France).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for characterizing a sensory stimulation elicited by the presentation of a product, including the steps of: subjecting a human subject to visual stimulation, then to a sensory stimulation to be characterized, and to an image showing several emojis; acquiring and processing gaze tracking signals during the presentation of the image to determine a first emoji f...